Client Case Study: Write Arm

Client Testimonial - Write Arm Full Interview
Notebook Mockup

Write Arm is a content and copywriting agency providing written content for marketers across the world and works entirely remotely. The business has hundreds of freelance writers working for them which enables them to provide flexibility for their clients.

Client since:
Most used feature:
Project Management

The Problem

The challenge of working with hundreds of freelancers is having to manage them, as Write Arm owner John Ashton explained to us. “You can’t just add them to a spreadsheet and hope to find the right people at the right time”.

Businesses like Write Arm that rely on many freelancers to get work done for their clients very quickly find themselves outgrowing the spreadsheet stage and needing an efficient management system. As John communicated to us, Write Arm was looking for something more sophisticated to manage both their growing pool of talent and their ongoing projects, which is why they came to

Another challenge faced by Write Arm was having to deal with hundreds of invoices. On average, the business has 300+ projects per year, some of them involving multiple freelancers. This would result in thousands of invoices and a huge headache involved in keeping track of them.

Key results
  • One centralized directory
    for distributed team members
  • Real-time budget dashboard
    to get insight into project progress
  • One consolidated invoice
    that simplifies payments

The Solution

Write Arm has realised two key benefits from implementing our software; firstly, having a central repository to log all their freelance talent, and secondly, having a detailed overview of all their ongoing projects. serves as both a database and a project management system.
With, Write Arm has effectively solved their problem of managing freelancers on spreadsheets as well as removing a huge payment headache for the business. Receiving just one consolidated invoice a month has made it a lot easier for the company to predict cash flow and manage their finances.
The company is constantly evolving their needs as they grow, and John tells us that another key advantage of is our adaptability to their requests, and how we have evolved our product according to their needs.
John Ashton, Founder of Write Arm

“As we know a lot of businesses are moving to that (freelance) model - it’s very much part of the new economy. I think are way ahead of the curve. They have seen the future and they are providing a solution for the challenges that those businesses are going to have.”


3x growth
in number of freelancers in 1 year
projects per year
18+ months
of collaborating on